Who is Smart Garden Products?
Founded in 2003 by Jonathan Stober, Smart Garden Products is a B-to-B leading supplier in garden products. Their headquarters are located in the United Kingdom, in Abingdon more precisely. They also have offices in the South of France.
What are the reasons behind Smart Garden Products’ development in France?
Smart Garden Products faced customs and administrative procedure challenges after Brexit. The company was looking for a solution to have a footprint on EU soil to avoid those challenges and access their clients.
France is their main market, which amounts to about 50% of their export sales.
“I have to say that that our investment in France is not only for France, it is an EU investment”
– Xavier Faure – European Director of Smart Garden Products.
Why did Smart Garden Products
Their main markets for export sales are: France, Luxembourg, Germany and the Netherlands. As such, they were looking for a showroom that would be easily accessible for their clients travelling from these countries. They also needed proximity to their headquarters in the UK for their team to travel there. The Lille Metropolis met all of these requirements.
Smart Garden Products’ experience with the UK Business Centre Lille
The UK Business Centre Lille’s role is to serve as a unique entry point and give companies access to the ecosystem through synergies between the regional and local ecosystem.
Hello Lille – one of the founding partners of the UK Business Centre Lille and the attractiveness agency for the Lille Metropolis – supported Smart Garden throughout their whole project to:
- Find the right location
- Do their paperwork
- Have concrete facts and figures to make their decision
Smart Garden Products’ experience with
“As a British Business, we know that you will give us very good support. It is extremely appreciated when you are in an in an area you don’t know much about, to have someone who knows everything about its ecosystem and who is going to help.”
– Xavier Faure – European Director of Smart Garden Products.
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